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How Does Social Media Affect Business Success?

Social media and the internet have really changed how businesses function and succeed. When it comes to digital marketing, social media is very important. It provides a company with many benefits that include reaching more people all across the world. If you’re a small business owner, it’s important to understand the importance of social media and how it can help you develop your company. There is a lot to take into consideration when you’re planning to incorporate social media into your marketing strategy. You need to figure out what social media sites your customers are using, how you can use those channels, and what you’re looking to accomplish. There are a number of ways that social media can affect the success of your business. 


When you have various social media accounts on sites like Facebook, Twitter, and Instagram, you have a way of connecting with people. Without social media, you’d be reliant on things like direct mailings, commercials, and signage. Some people spend a couple of hours on social media throughout the day. Coming across your information can pique their interest. You don’t have to be advertising a sale or service directly. You can simply catch the reader’s attention with an interesting photo or a tidbit of information. You typically don’t have a lot of space to share your business mission with everyone on social media, so you can use this as a starting point. Once you have someone’s attention, you can get them over to your main website. You can encourage them to stop down to your location as well.


Networking websites provides the ability to connect with a whole host of people. Some of them may be within your field or niche, while others might be customers or potential clients. LinkedIn is a powerful business tool since it’s used by professionals joining at a rate of two new users per second. In order to succeed as a small business, it’s very important that you make connections with other people and professionals. Some of these connections are customers, but it’s also really important for you to have the right talent working for your company. This can make or break your business as well. You can use social media to share job positions, inquire about local talent, and much more. Social media puts you in touch with people all over the world. Without the internet and these networking sites, you would never be able to meet and reach so many people. People will not only become interested in what you are doing, but people will share the information that you have provided to them. This word of mouth networking and advertising are ideal.


If you’ve developed a marketing plan before, then you know how expensive it can be to utilize a variety of different methods of reaching people. However, social media can be a completely free way to develop your brand. All it takes is a little bit of time. You usually want to have the same people taking care of your social media. This keeps things consistent and allows you to avoid repetition. If you want to invest money in your social media success, there are opportunities for sponsored ads on sites like Facebook. There are even ways to purchase additional likes on sites like Instagram, but this isn’t necessarily something you need to get involved in to increase your chance of business success. You can instead mine the organic feedback that you’re getting to judge your social media success. Sharing or retweeting a positive review can go a long way and customers like to see their review acknowledged too.

It’s never easy to run your own company. Because of this, there are many different tools that you’ll need to use in order to find success within your brand. Social media sites are just one way to connect with people that can help you achieve your desired success. If you don’t have a social media presence at all, it is often a good idea to start with one or two sites. Trying to manage multiple channels at once can get overwhelming. Luckily, some of the social media sites tie into one another. You can post something to Instagram and immediately share it with people on Facebook. This saves you a lot of time.

Ideally, you want to reach as big of an audience as you possibly can. A social media strategy can take your business to the next level in a very short amount of time. This is allowing people to get to know you as a business owner, not just a company with no real person behind it. People like to connect with companies and brands that they are spending their money on. When you combine social media marketing with your other methods of advertising, you’ll see a big difference in how well your business is doing.


Ready to add social media to your marketing strategy? I can help!