How to Create Quality Infographics
Infographics are an incredibly valuable form of visual content. They are versatile and applicable to a wide range of audiences. Here are three helpful tools to use next time you want to make a quality infographic.
Keep it Simple
Simplicity is key to creating a quality infographic. Infographics should be a concise and easy to read presentation of important information. You shouldn’t put everything you know on one infographic—this can overwhelm and intimidate your readers. Strive for short, powerful statements. Avoid complex jargon.
In the end, simplicity is about focus. Choose one specific, narrow topic, and focus on that. If you keep your infographic focused on that single point, it will be much more effective.
Visual appeal is another key you will need in order to create a quality infographic. A good infographic should be balanced between the “info” and the “graphic.” If you find that your infographic has too much text and not enough graphics, try to find ways to convey the general meaning of the text through a picture.
As you design the visual elements of your infographic, choose aesthetically pleasing color combinations. Leave an appropriate amount of white space so the viewer knows what to focus on. Choose a single focal point for the graphics, just as you did for the information.
Even if you don’t have much design experience, you can create a visually appealing infographic through online tools and templates.
Design with Your Audience in Mind
No amount of design expertise can make up for a lack of engaging, relevant content. It’s true that the whole point of an infographic is to present useful information in an easily digestible format, but if you aren’t mindful of your audience, you could fall into the pit of creating just for the sake of creating. In short, you could lose the impact you’re looking for.
Before actually creating the infographic, do some research to acquaint yourself with the needs of your audience. Are they asking for information, explanations, or breakdowns? How is your audience using your infographics? Try to put yourself in a consumer’s point of view, and design the type of infographic that consumers want to see. A high-quality infographic is one that is created with the audience in mind.
Simplicity, visual appeal, and relevance are three elements of a successful infographic. Practice using these three tools as you create infographics. As you do so, you’ll be sure to make an impact.
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