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Why You Should Care About What Your Customers Are Saying

Why You Should Care About What Your Customers Are SayingSmall businesses sometimes lack the pull that big-name brands have. While there are plenty of strategies that can be used to make up for that, one of the things that you absolutely shouldn’t neglect is your...

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How to Change the Way Customers See Your Business

How to Change the Way Customers See Your BusinessIf you are looking to engage with your customers and grow your business, you need to change how customers perceive your business. You need to help them see that you solve real problems in their lives. Not only that, but...

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How COVID-19 Has Changed the Game for Many Businesses

How COVID-19 Has Changed the Game for Many Businesses COVID-19 came as a surprise to businesses across America and the world. The world of business will likely be changed permanently in many ways because of the effects of this pandemic and staying on top of those...

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How to Convince More Shoppers to Buy from Your Site

How to Convince More Shoppers to Buy from Your Site

Your business’s website has the potential to be an invaluable tool for your business. It plays an essential role in building a strong online presence, which is more of a necessity than a luxury in today’s business world. It can also be a key platform that you can use...

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How to Make a Good Impression With a First-Time Customer

How to Make a Good Impression With a First-Time Customer

Working with other businesses can be incredibly helpful to your company. The B2B marketing arena creates a “community” of small businesses that can buy products to help each other’s businesses. This leads to further growth. Smart tools and strategies can help build...

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How to Create Quality Infographics

How to Create Quality Infographics

Infographics are an incredibly valuable form of visual content. They are versatile and applicable to a wide range of audiences. Here are three helpful tools to use next time you want to make a quality infographic. Keep it Simple Simplicity is key to creating a quality...

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How Can You REALLY Help Small Business Right Now?

How Can You REALLY Help Small Business Right Now?

Despite well-intended relief plans for small businesses, The Washington Post shared more than 100,000 small businesses closed forever as the COVID pandemic continues to keep America split (open? don't open? judge people for it?). Yikes. We've all seen the posts......

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Why Likes and Follows Don’t Matter

Why Likes and Follows Don’t Matter

"Back in the day", the big goal was to get as many Facebook Page Likes and Twitter Followers you could. That was the key metric businesses and organizations using social media were after. When Pages first launched on Facebook, you needed 25 Likes to unlock analytics...

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The Benefits of Social Media for Small Business

The Benefits of Social Media for Small Business

I not only believe in what social media can do for a business - I've seen it. Heck, I've even made it happen! Not just for myself, but for clients. But getting off my own self-built pedestal, let's talk shop. The reality is... everyone is going online in some capacity...

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Why You Shouldn’t Let Just Anyone Do Your Social Media

Why You Shouldn’t Let Just Anyone Do Your Social Media

One of the biggest stigmas I fight against as a social media manager is that: anyone can do it. And... as cringy as it is, it's kind of true. The phrase makes me think of the theme from the Disney/Pixar movie Ratatouille, which is: "Anyone Can Cook." Yes, anyone CAN -...

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Is TikTok a Time Bomb?

Is TikTok a Time Bomb?

TikTok is the social media phenomenon with bigwigs pushing the use of the platform to generate revenue and leads for businesses. Who doesn't want to be the next big social media influencer and who doesn't want to do something that will change their business forever?...

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Why Social Media Marketing Is (Still) Relevant

Why Social Media Marketing Is (Still) Relevant

Can you believe there are still some people out there who think social media is "just a fad"? What?... In 2020, I didn't think such a person existed. And yet, I was talking to someone last week about how she really wanted to take The Social Jargn Challenge but her...

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The Social Life

The Social Life

I tell people social media is a lifestyle - and most take it as a joke. Which isn't entirely inaccurate. I made the off-handed comment with a friend of mine while we were chatting one day and she was asking me how I do what I do, but then I started thinking more about...

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What Is A Social Media Professional?

What Is A Social Media Professional?

We are writers. As well as: photographers, videographers, trend setters, analysts, problem solvers, creative thinkers, connectors… Social media is a green industry and an even greener profession. For some, it may seem frivolous; something a high school student or...

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How to Make an Effective Commercial

How to Make an Effective Commercial

If you are a business owner, then you may be wondering if commercial advertising is worth including in your budget. You can expect to pay a minimum of $5 per 1,000 viewers with a local ad and up to $5.25 million for a 30-second Super Bowl ad. When you are spending...

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What to Do About Negative Reviews of Your Business

What to Do About Negative Reviews of Your Business

Although negative reviews may hurt or make you worried sales will decline, they can be used in a positive way to improve your business. Knowing how to handle negative reviews in the right way is essential for all entrepreneurs whether you're working alone or managing...

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How Does Social Media Affect Business Success?

How Does Social Media Affect Business Success?

Social media and the internet have really changed how businesses function and succeed. When it comes to digital marketing, social media is very important. It provides a company with many benefits that include reaching more people all across the world. If you’re a...

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The Importance of a Story

The Importance of a Story

It's October, which means fall and pumpkins and Halloween! So, the kiddo and I took a journey to find a pumpkin patch. I had never been before, so it was an exciting adventure and we were very happy to find Lil Harvester's Pumpkin Patch off Highway 16. Unfortunately,...

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Do you have a question about a blog post above? Feedback for an article? Or interested in using my work in your own publication? I’d love to talk to you!

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